Online Advertising

With Google Adwords, you can intercept consumer demand in real time.

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Overview

Paid advertising can be defined as being a specific subset of ads located above the organic results returned by a search query typed into a search engine. Paid ads typically provide businesses with a vessel to appear in front of their target audience quickly while establishing brand recognition. Aside from the immediate results that Google AdWords can provide to new businesses, it can also prove extremely beneficial in advancing well-established companies.

AdWords is an excellent platform that can be used to advertise your business online. We are a proud Google Certified Partner as a result of our in-depth knowledge of the inner workings of Adwords. Our pay-per-click specialists excel at providing an efficient and effective experience to each and every one of our clients. From account set-up to management, monitoring, and refining your campaign — we aim to supersede your expectations every step of the way.

Businesses that have the desire to attract customers aside from word-of-mouth referral or everyday foot traffic would benefit tremendously from online advertising. Whether you wish to increase online sales or gain new customers, we’ll use advanced targeting to make your ads appear to your ideal customer right as they’re looking for your specific product or service.

OPANCO has been delivering best-in-class search, display, and video campaigns to our clients for over 10 years partially due to the way we do things. Unlike most other agencies, OPANCO’s PPC campaigns are built to give our clients full transparency and welcome opportunities for collaboration. We’re driven to deliver only the highest quality traffic to your website and regularly work toward ensuring you earn a true return on your investment.

Research

At OPANCO, everything we do is directly related to obtaining a high return on investment for our clients. During our initial consultation and review, we will craft a clear plan by defining specific business objectives and reviewing past historical data. To ensure that our services provide value, our campaigns are formulated based on a thorough analysis of target keywords, cost per click, cost per acquisition, conversion rate, and quality score.

Grounded in proven consumer behavior and marketing fundamentals, the insights generated from in-depth research allows us to develop your comprehensive digital customer acquisition strategy.

Strategy

The primary and most important aspect of our strategy is to ensure our clients have a clear understanding of how AdWords can help reach a niche market by utilizing the unique features it has to offer. The following are examples of how Google Adwords can help fuel your business, increase your customer base, and support lead generation efforts.

  • Identify your online business goals and objectives.
  • Determine your ideal customer base.
  • Set a campaign budget based on how much you’re willing to spend per day.
  • Establish targeting preferences.
  • View your ads on relevant Google Search pages and within relevant content on websites that participate in Google’s advertising network.
  • Connect with new customers who find the product or service they’ve been searching for.

Our successful pay-per-click (PPC) campaigns include careful ad group segmentation containing ads constructed through strategic interpretation, quantification, and implementation of data relevant to your business’ specific needs, goals, and objectives while ensuring every word is clear, relevant, engaging, and includes a link to a conversion-friendly landing page.

We are driven by data and provide each client who engages in our online advertising services with a unique, well thought out, and successfully-proven Adwords strategy based on three important components:

  • Reaching the right customer at the right time – while they’re performing search queries on Google that are relevant to your industry, product, or service.
  • Retaining complete budget control – providing you with the ability to choose an amount you’re comfortable spending per month, per day, and per ad.
  • Monitoring the number of people who saw your ads, the percentage of visitors who viewed your website after clicking on one of your ads, how many clicks were generated from mobile users who used an ad’s click to call feature, etc.

In addition to incorporating competitive keyword insights into all of our Adwords campaigns, we use industry-leading tools to discover even more about your customer’s online activities, interests, and demographics; and work hard to ensure you see actual conversions generated as a result of your ads.

Our PPC/SEM/Adwords strategy comprehensively details our recommended techniques for reaching your target audience and launching a campaign that delivers on your digital business objectives and goals. This most often involves constant split-testing (AB testing), performing adjustments based on a thorough evaluation of those results. Because no two ad groups are alike or are guaranteed to perform the same, we believe constant refinement and optimization of bidding strategy, targeting, and ad copy to be among the most crucial factors in obtaining optimal campaign performance.

Measurement & KPIs

Because every brand, product, industry, and campaign are different, we work in collaboration with you in an effort to help ensure you reach the goals you have set for your business online. Utilizing meaningful Key Performance Indicators (KPIs) is what allows us to measure the effectiveness of your AdWords campaign against your online business goals.

Every client campaign is monitored and refined continuously to ensure you are never overpaying for keywords or conversions. We perform multiple split-tests (also known as A/B testing) to determine the best-performing ad group to ensure higher conversions overall. Additionally, we have the ability to implement detailed analytics and advanced call tracking options into our clients’ campaigns to provide us with the competitive advantage to even better improve campaign performance.

Landing Pages

Optimizing landing pages is a key part of a successful digital campaign that is too often overlooked. We provide valuable feedback on the structure and content of your landing pages to make the best use out of every dollar we spend sending customers to them.

The better your landing page, the higher quality score your ads will have, and the more conversions you will see.

Because content is key, our expert ad copywriters have years of experience and knowledge analyzing and testing ad text and verbiage to ensure every ad-group within a campaign reads well and continues to perform at its very best. As one of the best conversion rate optimization companies in the country, we know landing pages like the back of our hand. We are recognized on a national scale for our ability to construct beautiful landing pages that convert using our proprietary CRO strategy that continues to provide unsurmountable results for our clients in healthcare and many other industries. Having the ability to maximize campaign performance while keeping costs low, makes our strategy second to none.

Bid Optimization

We use the bidding strategy that is best aligned with the identified KPIs of the campaign, whether that be Cost per Click (CPC), Cost per Thousand Impressions (CPM), or Cost per Acquisition (CPA).

Search Advertising

Outside of search, Google partners with thousands of sites to learn more about your consumer. Through sophisticated online targeting tactics, we can deliver your brand message to the right consumer at the right time. We will use a combination of the tactics below to best target your consumer.

  • Contextual Targeting – We show your ads exactly when the audience is consuming content contextually relevant to your product
  • Interest Categories – We reach your target audience, showing them relevant messages across the web

Display Advertising

Mobile Advertising

Shopping Advertising

Video Advertising

YouTube is the second largest search engine in the world, second only to Google itself. We will put your impactful video brand message in front of your ideal audience. Using YouTube’s TruView ad format, you will only pay when a user views your video for 30 seconds, or to completion, whichever comes first.

Remarketing

We bring your customers back! These customers have shown interest in your product, but did not convert. This is a great way to re-engage those users.

Results

Our Google Certified team can help your business succeed with:

  • Conversation rates up to 8x higher than industry averages
  • The most cost effective customer acquisition in the business
  • Average Cost-per-lead for $20 or less
  • Analytics measurement plan for full ROI transparency

OPANCO LLC has spent three years refining and perfecting lead generation for doctors and healthcare providers. Data associated with our performance is based on an Ad Spend management of over $2 million. We are proud to have achieved the following results:

  • Healthcare leads for $17 – $37 relating to a medical injury or disorder
  • Averaging a $23 (and under) cost-per-lead in healthcare
  • Conversion rates eight to 12 times industry average
  • ROI measured in detail by way of advanced conversion and call tracking
  • Achieving a Google Certified Partners badge and earning Google specializations in Search and Mobile Advertising
  • Obtaining conversion above 8%

It goes without question and based on our outstanding results, it is quite obvious that OPANCO is the best when it comes to paid search for healthcare professionals.

Our strategy has demonstrated our results-driven expertise in the following medical practice areas:

  • Pain management
  • Neurology/Neurosurgery
  • Spine surgery
  • Orthopedic surgery
  • Physician/Doctor directories
  • Women’s health
  • Men’s health
  • Weight loss clinics

Benefits of Google Adwords:

  • Identify your online business goals and objectives.
  • Determine your ideal customer base.
  • Set a campaign budget based on how much you’re willing to spend per day.
  • Establish targeting preferences.
  • View your ads on relevant Google Search pages and within relevant content on websites that participate in Google’s advertising network.
  • Connect with new customers who find the product or service they’ve been searching for.

Need proof? See our PPC performance results to see for yourself.

Want to try before you buy? Get $100 on us with no strings attached! Call us today!

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