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Law Firm Search Engine Marketing

We’ve managed successful campaigns as well as optimized and outranked over 20 legal websites.

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Overview

OPANCO can help your law firm avoid the pitfalls of internet marketing by creating an individually customized strategy tailored specifically to intercept demand for the most qualified and viable online searches for your target market and measured by quantified demographics.

When it comes to Search Engine Optimization and other search engine marketing strategies for service industries, law firm, and attorney marketing certainly fall among the more hyper-competitive and over-saturated markets especially with online pay-per-click advertising (i.e. Google Adwords).

Problem

Based on years of experience marketing for law firms, we’ve discovered that most of our attorney clients have previously experienced a similar barrier to entry prior to engaging us to manage their Google Adwords and Bing Ads campaigns — inflated cost per click. This can occur as a result of two factors:

  • Excessive online advertising budgets
  • Bidding wars between law firms for specific underlying keywords

The biggest challenge we’ve observed and experienced with law firm SEO isn’t the optimization work itself, but a common misconception that appearing as the top result in paid ads (pay-per-click advertising) will presumably generate the best results.

It is true that paid placement can land you the number one paid spot on the first page of Google Search results, but what many are unaware of is the consequences this poorly planned goal may also produce. Many law firms who follow this path often incur unnecessary spend that subsequently yields poor traffic, unqualified leads and an overall negative return on investment.

Solution

OPANCO can help your law firm avoid the pitfalls of internet marketing by creating an individually customized strategy tailored specifically to intercept demand for the most qualified and viable online searches for your target market and measured by quantified demographics.

OPANCO has managed successful campaigns in most legal practice areas and has worked in tandem with law firms and professional corporations spanning three countries including the United States (Dallas, New York, Washington D.C.), Brazil and Germany, among others as well as reputation management, press releases and national media coverage across major news networks.

The internet is one of the best sources of new client leads for law firms and practices (second only to word of mouth referrals). OPANCO has successfully optimized and outranked nearly 20 law firm websites in the following law practice areas:

  • Federal Fraud Charges
  • Healthcare Law
  • Federal Civil Litigation
  • Criminal Law

Before anything else gets put into writing, please be sure that you agree to our terms and conditions that govern this site, and hopefully soon thereafter – feel free to call us today to schedule a complimentary consultation our SEO team. We can help you take your firm’s online presence to a whole new level of visibility.

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